I am a lead data scientist at The LEGO Group on the marketing effectiveness team. Dream job!

My team looks backwards to understand our previous business performance using time series analysis and machine learning tools. We then apply our findings to the future to optimize investments and inform strategic decisions.

If you’d like to know more, contact me!


Data-y, nerdy things

brickr is an R package that enables you to convert photos into LEGO mosaics and design 3D LEGO models.

datasaurs is a twitter bot that finds frivolous correlations between dinosaur image outlines and public data sets. Stay tuned for an update!

Writings …

Data science-adjacent blog posts about cool, but often frivolous topics.

I once gave a talk about how I learn new features in R and new data science tools by doing these humorous side projects.

More recently, I spoke at posit::conf(2023) in Chicago about my work at The LEGO Group to update our modeling production pipeline using the tidymodels framework and the benefits this unlocked for our team and stakeholders.

… and plottings

Blogging is a lot of work. I mostly opt to post silly data & charts on Twitter. Check them out here

Mastodon